The City of Effingham has named Premier Broadcasting as a recipient of the City of Effingham’s Business Appreciation Award.
"Through vigorous community engagement and via sheer talent, Premier Broadcasting has successfully carved out a very strong presence in a competitive media marketplace,” stated Mayor Jeff Bloemker. “We appreciate Dave Ring's investment in Effingham and look forward to Premier's ongoing contributions to the community."
Premier Broadcasting is family owned by Dave and Gayla Ring, along with their three children, Matt, Blake, and Lauren. On January 3, 1994 Premier Broadcasting debuted their first station, WXEF. In 1997 two more stations were added: WKJT-FM, known as KJ Country, at 102.3 and WXET-FM at 107.9. WXET primarily served the Mattoon market and was sold in May of 2007 to allow Premier Broadcasting to fully focus on the Effingham community. On January 3rd of this year Premier Broadcasting celebrated its 25th anniversary.
Premier Broadcasting currently staffs ten full-time employees and three part-time. In total, the combined years of radio experience is over 162 years and much of the staff had several years of radio experience on other stations prior to coming to Premier Broadcasting.
Premier Broadcasting has evolved with the growth of technology from playing CD’s on a CD player to now, where everything is done on the computer. The addition of their website has allowed listeners to check on news, sports, obituaries, community calendar, events, weather, contests and more at anytime and anywhere. One of the newest additions is live streaming featured events.
Customer service and community involvement are an important way for Premier Broadcasting to meet the expectations of their listeners and advertisers. Owner Dave Ring stated, “We certainly try to be a community-minded station and give back to our community whenever we can. Whether it be in the form of live “on-site” news reports, weather related business and school closings, or following our local sports teams, we try to keep the community well-informed.” Premier Broadcasting also sponsors many community events such as “X and KJ A-thon” on behalf of FISH and Catholic Charities, Relay for Life, Artisan Fair, Easter Eggstravaganza, Wonderland in Lights and the free community calendar for the area’s non-for-profits. Many employees are also actively involved in Rotary and Effingham County Chamber of Commerce.
“We thank God and are truly grateful that He has richly blessed our radio stations,” stated Dave Ring. “We of course thank our many listeners and our great advertisers who have helped to make us a success. Finally, on behalf of myself and the entire radio staff, we thank you, the City of Effingham, for this recognition.”
We appreciate the positive impact that Premier Broadcasting has on the Effingham Community and we would like to congratulate them on receiving this award.